Online, virtual tour of Chrysler’s Sterling Heights Assembly Plant

Only a few people might know that I am a diehard fan of Chrysler LLC’s products. In fact, in 24 years of vehicle ownership, I have never owned another marque besides Plymouth, Dodge, Chrysler, Jeep or Ram Trucks.

Chrysler has just announced a virtual tour of Sterling Heights Assembly Plant using technology similar to Google Maps Street View. It is a fascinating look at the inside of the factory on Van Dyke Avenue that gives the viewer a guided tour of the facility as it builds the well regarded 2015 Chrysler 200 product.

You will recall this factory nearly closed a few years ago, and some of the credit for saving it goes to the folks on Mark Vanderpool’s team in the Sterling Heights City Administration building.

Since Chrysler LLC purchased the factory from the bankrupt remains of the former Chrysler Corporation, over $800 million was invested in bringing the plant up to date to build the current generation of products. I saw the plant before its transformation in person, and now can see all of the improvements that have been made since. If you’re a car guy like I am, you can’t miss this.

View the tour at


Posted on September 22, 2014, in Issues and views. Bookmark the permalink. Comments Off on Online, virtual tour of Chrysler’s Sterling Heights Assembly Plant.

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